The Cash Trio

It’s that time of year again. Time for all the ghouls and demons to come out of the woodwork. Time for children to dress up in imaginative costumes and go around their neighbourhoods asking for treats. Yes, it’s that enjoyable annual holiday: Halloween. During this holiday, one popular tradition, for many, is to go to the local haunted houses. In these creepy commorancies, people delight in the chance to entertain their primal fears. Many of us get a kick out of a good scare.

Of course, these are just false haunted houses. Annual occurrences of smoke and mirror type frights. They are fun because everyone plays along. The demons are actors, the ghosts, props. These haunted houses are fun because both spook and spooked, know that no one is actually going to be hurt in the process. So then, what of real haunted houses?

Here the rules change. This time the scares are real, and the safety of the victim is placed into question. Now one comes face to face with the supernatural. That is, assuming that there is such a thing as “the supernatural.”

Most neighbourhoods in many parts of the industrial and post-industrial world, seem to harbour one, or two allegedly haunted places. According to Dennis William Hauck’s National Directory of Haunted Houses, there are over 2,000 haunted places in the United States alone. This shouldn’t come as too much of a surprise considering that the only real criteria for a haunted house is a creepy atmosphere, a fairly rich history, and a few eyewitness accounts.

So, where are some of the best places to go, to see a “real” haunting? How about two of the most haunted places on earth?:

• Whaley House – Located in San Diego, California, this is the current reigning champion for the nation’s most haunted house. The abode was partially built on an old cemetery, as well as some of San Diego’s first public gallows. The residence has stood there for the past 148 years. Placement of the house, has made it a prime scene for many gruesome acts over the past century. Because of this, vast arrays of ghostly sightings have occurred on this property. These include the ghost of a young girl who accidentally hung herself on a clothesline whilst running down a hillside. Noted thief Jim Robinson, was hung 5 years before the house was built. His place of death now resides between the parlor and music room. Visitors have reported feeling a coldness and constriction of the neck, when around the archway that separates these rooms. Along with these two ghosts, there are numerous accounts of phantom scents in some rooms, cries of nonexistent babies in other rooms, and various apparitions that have been seen in the house’s mirrors and windows.

• Borley Rectory – Not to be outdone by the States, England is also host to a number of haunted places. The most haunted of which is, allegedly, Borley Rectory, in the small town of Borley, in Essex. The rectory (lodging for priests) was built in 1863, on the site of an ancient monastery. Interestingly enough, it was built on a spot that was already known to house a ghost (a nun who was bricked up alive, in one of the monastic cellars). The rectory has since had numerous sightings of the nun, as well as many poltergeist activities, where various objects would be smashed, or displaced. Strange sounds, odors and cold spots are all known to occur there as well.

While both of these places claim to be haunted, one must ask if haunting is even a real thing, or just a psychosomatic phenomenon. Are ghosts real, or just figments of our imagination? This remains a controversial topic among the general public. A recent Harris poll (February 2003) found that a whopping 51% of people surveyed, believed in ghosts.

Of course belief in something, and the reality of it, are not always one and the same. After all, there was a time when much of the world believed that the planet was flat, and that disease was caused by the influence of the stars. While there is much debate over the validity of ghosts among the general public, there is little to no debate among the scientific community. To date, there has been no concrete evidence to suggest the validity of ghosts, or any other preternatural occurrences.

Okay then, so what are people seeing? Along with the various ghost seekers out there; there are also a handful of ghost-busters. Reading the various reports from these guys, has shown that ghostly encounters are the result of one of two things.

1. Hallucinations
2. Hoaxes

The first term is just reserved for clinically insane, right? Not really. Hallucinations are more common among the general public, than one might think. A hallucination is simply a moment where one’s brain mistakes a sight, sound, or smell, for something it isn’t. Most hallucinations occur during “dazed” moments. That is, moments when the person is in a fairly relaxed state. The two most popular times are just when one is going to, or coming out of sleep, or when doing a relaxed, fairly monotonous activity.

Hallucinations that occur when one is about to go to sleep, or when one has just come out of sleep, are called Hypnopompic Hallucinations, or “waking dreams.” The brain is not fully out of “sleep mode” when one wakes up, and thus, moments of dreaming, leak out into reality. Hallucinations can also occur during monotonous activities like cleaning. When one is placed into a daydreaming type state, apparitions have a tendency to occur. Many people report seeing something out of the corner of their eyes. This is often the result of their eye registering the sudden movement of some small thing (e.g. a fly, their eyelash, or pieces of drifting material inside the eye itself), and their brain associating it with a larger thing. Sometimes these take on the form of a person standing, or sitting. The degree of the detail in the hallucination, has a lot to do with how susceptible/imaginative the hallucinator is. The result, though, is always the same. The second the person looks away, the “apparition” disappears.

As for why so many people report the same thing; this has a lot to do with the power of suggestion. People who are aware of the stories associated with a particular place, are often predisposed to seeing the objects in question. Most of the time, the hallucination is just attributed to some portion of the stories the person may have heard (often getting molded to fit the scenario after the fact). Other times, the hallucination is vivid enough to create a new ghostly tale. This is usually the result of a person with a “fantasy prone” personality type. That is, a person who is particularly good at fantasizing. Many people like this go on to write fantasy/science fiction books, or claim to have psychic abilities. They also tend to be easily hypnotized. Cases where objects are found displaced, or moving, are often exaggerations of what actually happened. Sometimes the person might even subconsciously move stuff about in an effort to bring their fantasy to life.

Which, then, leads us into our second major type of haunting: hoaxes. Many haunted places around the globe, are staged that way to elicit the feeling of paranormal activities. Many places that have a history of being haunted, are probably getting a helping hand from owners/staff members who are trying to keep the legends alive. This can be small things like synchronized stepping sounds during a certain portion of the night, to intentionally flicking light switches on and off, creating ghostly images, and making up secondary stories.

Oftentimes, these “hoax houses” are readily ferreted out. Occasionally though, a haunted house retains its air of paranormal for much longer, and resists attempts at debunking. Take, for instance, the infamous case of the Amityville Horror. The Amityville Horror took place in Amityville, New York in 1975. The home had been the scene of the gruesome murder of the DeFeo family by family member Ronald “Butch” Jr. a year prior. The home was bought by George and Kathy Lutz, and their three kids. Not long after moving in, the Lutzes reported the demonic possession of their house, and gave a somewhat detailed account of what occurred there during their 28 day stay.

The story was turned into a book by authour Jay Anson, in 1977. This was then followed by a 1979 movie based on the book, and now a 2005 remake. All three feature the tagline: a true story. This, though, was far from the case. Ever since the initial tale was brought to the public’s attention, there have been detractors. Yet despite the noted compilation, by researchers Rick Moran & Peter Jordan, of over 100 different factual errors seen between the book’s story, and the actual facts (e.g. the supposed demonic hoof print found in the snow, could not have occurred as there was no snowfall that night), despite these facts, the legend continued.

In the end, it finally took the confession of William Weber (the DeFeo’s attorney), and the Lutzes themselves, to finally put this legend to rest. The Amityville Horror was finally debunked, but the damage was already done. All successive owners of the DeFeo’s old estate must now deal with multitudes of gawkers and paranormal investigators, who insist on touring the ill fated home.

So this Halloween, if someone dares you to spend the night at the local “real” haunted house; just remember the famous words of investigative authours Robert Baker and Joe Nickell:

“There are no haunted places, only haunted people.”

The Iconoclast is a student at the University Of New Mexico and part of the web building team at Gifteteria.com. View House and Home gifts at www.gifteteria.com/HouseNHomePage.html

Budget truck rental is in the United States rated as the second largest truck rental company. It has more than 32,000 trucks and has about 3,000 locations across the US. The head-quarter is in Denver and the company employs more than 1,100 employees.

The trucks of Budget truck rental are of GMC, Ford, International and Isuzu make. The sizes of trucks available on rent are cargo vans, 10-feet trucks, 16-feet trucks and 24-feet trucks. Budget truck rental claims that its trucks have an average age of two and a half year.

Budget truck rental also provides hand trucks, packing paddings, adhesive tapes, ropes, packing paper, mattress bags, padlocks, boxes etc at a nominal cost. Most of the budget truck rental trucks have air conditioning, FM radio, power steering, automatic transmission, power brakes, walk off ramps, lift gates etc.

The rented trucks are covered by budget roadside assistance. For reservations the telephone no. is 800-GO-BUDGET and 24 hour road side assistance 800-423-1640. The website of Budget truck rental is www.budgettruck.com. The website has a user friendly interactive page where the pick up and drop off locations are mentioned. Online reservations and quoting rates are available on the site.

For instance, if a person is renting a Budget rental truck from Atlanta to New York (approx 1,100 miles) on a Wednesday and dropping off on the coming Monday that is for 5 days. It will approximately cost $650 for a 10-feet truck, $680 for a 16-feet truck and $830 for a 24-feet truck. A car carrier cost will be $50 extra. Out of the above mentioned rates $150 will be refunded as deposit.

The above rates do not include taxes. The extra miles will cost $0.56 per mile and an extra day will cost $56 per day if reserved before hand. If you add extra miles or days after pick up, the cost will be $0.70 per mile and extra days will cost $70 per day.

It is prudent to read the terms and conditions before renting. Reservation cancellation has to be made at least 48 hours before pick up otherwise $50 will be charged for the cancellation.

At the time of rental two things will be required, identification and U.S. issued driver’s license. Identification can be driver’s license, passport, Military ID, Social security card, phone bill, state issued identification etc.

The advantages of Budget truck rental are many. You are in charge of your goods, the trucks are in good condition, it has more than 3,000 locations and it provides a low cost moving solution.

One way to save money is to club up moving with someone else who is also moving to a nearby location and packing your luggage before the truck is rented and not start packing after the truck is rented.

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Looking for a truck that has a shelf full of awards? The Dodge Ram is your best option. The Dodge Ram is a beautiful truck that has won the Truckin magazine “Truck of the Year” award, the 2006 “4 x 4 Award”, and the 2006 “Pickup Truck of the Year” Award. For a truck with such a reputation, one would almost expect to be disappointed after driving one. But, the opposite is true. Those who drive the Dodge Ram are rarely disappointed.

One of the best things about getting a Dodge Ram is that you have your choice of three different engines that are all powerful in their own right. Every Dodge Ram comes with rear wheel antilock brakes and much more. The truck model is extremely safe. It is also as tough as nails. You can haul almost anything with the Dodge Ram.

With its 17 inch steel wheels, you will also be quite stylish in addition to having all that power under the hood. The Ram’s style is sleek and clean. Its lion-like presence is quite intimidating to those who own smaller vehicles. With the great factory stereo system and CD player, you will not only love driving your truck but also love listening to music while in route.

So, if you are in the market for one of the most powerful trucks on the market, check out the Dodge Ram. The colors available are trendy and hot. The engine choices make it easy to get exactly what you need and desire. In addition, the price is quite affordable which makes this truck even better than before.

One piece of equipment that the population requires in this day in period is a fast rate broad band connection so that each one of us can frequently contact contacts through your email and perhaps MSN Messenger or even transfer your chosen files rapidly from around the net. Compare Broadband UK permits every one of us to realise just how quick your own link to the web is by enabling everyone to carry out the quick and easy Broadband Speed Test and if the public feel that your internet connection you currently have is not rapid enough then you yourself can in a matter of minutes alter your broadband internet connection so that it accommodates just where customers live. Compare Broadband UK does this service for you; entirely hassle-free. We are living in an amazing time in history aren’t we.

In the whole of the Compare Broadband UK website you yourself have the entire opportunity to have a go at a Broad band speed test. The entire speed check reports about the actual net speed concerning uploads and downloads attainable by your broadband. From all this every body will consequently be able to determine the pace of a broad band internet connection & once you’ve landed there you will then observe if perhaps you yourself really need to swop your current web account. Save money with Compare Broadband UK and also check your internet speed with a Broadband Speed Test.

The speed test can determine your current download rate, this is the speed your current internet connection can download info from the entire of the net, it is useful to own a good speed for this as it is what you will then use to transfer pictures, midi files and emails in addition to large attachments. You then own the broadband upload connection speed this is the pace that your connection shift files back to the web, this service is crucial for online games and net telephone calls. This service is when Compare Broadband UK comes in useful. All that’s required is for you to simply and easily just pop your information into the web site and type what you are trying to look for and it will effortlessly prop up a list of the cheapest & speediest broadband offers available to you. The prices can often range from 4 pounds per month to 50 pounds depending on what specifically you are trying to look for. Compare Broadband UK uses your area code to find out exactly what it is the quickest transfer rate in your specific area.

You found the best Network Marketing company and signed up. You read all the material and got excited about the potential you see in this new career. Your upline sponsor has contacted you and said they would be available to help you out. Life is good. You’re on your way!

Now let’s fast forward three months. You have no sign ups. You’re discouraged. You’re feeling overwhelmed. You never seem to have any time to do what it takes to succeed. You’re getting ready to drop out. Maybe this Network Marketing stuff just isn’t for you.

Sound familiar? We’ve all been there at one time or another. Network Marketing isn’t just about stepping into a new career, it’s also about creating a new thought process. That takes time. And it takes commitment.

Lots of people in Network Marketing fail simply because they never mastered the art of time maintenance.

So how can you make sure you don’t fall into that category?

1. Schedule time for your business.
You MUST sit down and create a work schedule. Simply saying, “I’ll work on it sometime this week.” is not going to cut it. You have too many distractions, too many other things going on in your life. If you don’t make MANDATORY time for your business, it won’t happen! Will you have to sacrifice a little? Yes. Will it be worth it in the end? More than you could ever imagine. Take your calendar out NOW and decide when your business hours will be.

2. Don’t research yourself out of business.
If you spend your whole time researching and learning things about your business, will you ever make any money? While you’re getting “book learning”, others are out there prospecting, making mistakes and SALES. Don’t think you have to know everything before you get started. You will never know everything. Earn WHILE you learn.

3. Create a priority list and follow it.
The top activities are the ones that will make you money. Make sure you do those first. Otherwise, you could get lost in filing or researching and never get around to prospecting. Remember, the hardest part is getting started. If you commit to just one email, one phone call a day, you will find it easier and easier to do it again.

4. Try and do one thing a day to improve your business.
This could be talking to someone about the opportunity, reading a chapter in a self-help book, creating an email or flier for your business. It doesn’t have to be a big, huge task. The key is to be persistent and stay focused on the big picture. And the big picture is that you are on your way to early retirement one small step at a time.

5. Stay organized.
You will waste valuable time if you have to hunt for everything. Keep a neat office space and stay on top of the paper work. Little things done right from the very beginning will help you grow faster as your business gains momentum.

6. Stay focused.
This business develops over time. Commit to sticking with it for at least a year and you will realize the power behind Network Marketing.

By: Anne Ahira
Editor The BEST Affiliate Newsletter
http://www.thebestaffiliate.com

by Karon Thackston © 2006 http://www.copywritingcourse.com

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.

That’s really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders. All the basic information was already included on the home page, but the owner felt as though something was not quite “there” yet. He wanted a fresh approach to the site’s copy, so that’s what he received. And the results were simply amazing.

The Problems

While Kneelsit had great rankings for their key terms (normally #1 to #4 in popular search engines) keeping those rankings high required some attention to the SEO piece of the puzzle. Conversions, however, were not at their maximum. The business was not suffering, but it did have room for improvement. So, after receiving a sample chair to use during the process, I set (or should I say “sat”) out to work.

Once I assembled the chair and rolled it up to my desk, I kept a notepad nearby so I could jot down benefits as I noticed them. In just a few days’ time, I had a long list of features and benefits to refer to.

As I read over the original home page copy (which can be seen here: http://www.copywritingcourse.com/kneelsit-home-original.html), I noticed something else. Many of the benefits I had on my paper were referenced (at least briefly) in the original copy. Some were phrased differently than I would later phrase them, but most were there.

However, in this highly competitive industry, I wanted to be sure to keep the uniqueness of the chair on the forefront. Visitors needed to quickly see that the Kneelsit was superior to other computer chairs available. The changing of some verbiage and providing more details in some areas would help keep visitors reading and help them easily distinguish this chair from others on their comparison list.

Once my list of benefits was completed, I began relating these options to other kneeling chairs and to users of ergonomic computer chairs. I wanted to see which benefits on my list were unique in the marketplace. I also wanted to know about the users of these chairs. After all, the buyer is the center of the process and should also be the focus of the copy.

My research revealed some of the reasons users would need an ergonomic chair and also the biggest complaints about some of the current ergonomic designs. In addition, I discovered which benefits were common to other ergonomic chairs and which were distinctive.

The Solutions

Armed with the research results, I started crafting the copy to speak to that one person who was forced to sit at a computer all day, in pain, and who desperately needed help. This person had tried several other computer chairs before with little to no results and was getting skeptical about finding a solution.

I looked back over my list of benefits in search of the ones that would not be found in the competition’s copy. I focused on one exclusive, patented feature (the axle design) and the fact that the chair was customizable for every body type.

I laid out a plan for the new copy including keyword selection, keyword placement, benefits and key points to be mentioned.

Similar in many ways to the original copy, the new version had some subtle, but powerful, changes. The goal of the new copy was to show the true distinction of these chairs by highlighting the most impressive benefits.

I would also focus on incorporating keyphrases in headlines and sub-heads (where it made sense to do so) and throughout the copy. I had to pay careful attention to making the copy sound natural, as I never want the SEO factors to overshadow the message of the page.

In Part 2 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges2.ht ml), we’ll take a look at what went into the rewrite as well as what type of results were achieved with the new copy.

There are abounding issues that may make the amazing hair on your crown fall out, the greatest condition is hereditary baldness. Male pattern baldness can become an issue for as many as four in ten of guys under the age of thirty seven years old. The usual bloke has in excess of eighty thousand hair stands on their scalp and might well easily shed 70 to 150 hair follicles within an average day through combing, showering and sleeping. This might sound like a lot but actually it is normal.

The abnormal rate of hair loss is when guys and girls are losing more hair strands than what is growing back. And people will soon understand and realise folk have abnormal hair follicle loss when guys and girls begin to see your hair not coming back. It is always advisable to go check with a hair care professional to make sure men and women are not seeing the side effects from any hair disorders or under great depression.

The most common cause though is hereditary baldness. This happens when the hormones in your scalp force the hair follicles to die. This shrinking effect makes the hair follicle unable to grow. Explore the latest hair loss techniques from Advanced Hair Studio, home to hair restoration.

If people are curious you might often go and chat to a hair specialist and discover what kind of hair strand loss you are seeing the side effects from and also identify what fantastic hair strand loss treatments are available to customers.

Take a look at your prospecting list, if you have one. Where did all those names come from?

Most likely they’re a hodge podge of names from a hodge podge of sources…with few added to your list solely on the criteria that they’re especially good leads.

Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?

When you consider that the single most important element of a direct mail campaign is the list (followed closely by the offer, and THEN the copy), it becomes painfully apparent that a sloppy list is a liability indeed!

So how do you go about creating a solid list of quality prospects that you can mine for years to come?

There are some methods you can use and sources you can tap, and I reveal a few of the best here. However, It always boils down to looking in the right places for your particular specialty.

MY FAVORITE STARTING PLACE

Roughly half of my coaching students are new copywriters and when it’s time to share my list building strategies with them, I always introduce them to Who’s Mailing What, http://www.whosmailingwhat.com/, a rich online archive of more than 130,000 direct mail packages collected from more than 7,000 companies since 1994.

For about $30 per year, you can go into the archive and literally see “who’s been mailing what,” which can be a real boon for copywriters who specialize in the dozens of categories – publishing, financial, collectibles, technology, and more – covered by WMW.

For instance, I specialize in software. And while there are more than 7,300 software companies in the U.S., I need only 500 to keep busy. So which 500 should they be? Well, the BEST 500 of course…the 500 that I know are direct mailers…the 500 that I know are financially stable…the 500 that I know are well respected and trustworthy.

When I started compiling my list, I mined Who’s Mailing What to discover the names of software companies that had mailed over the past two years. As “sure mailers,” these companies became the richest names on my list, and remain so today.

OTHER GREAT PLACES TO LOOK

Nearly every large industry has an association, and most associations have member lists. To get your hands on the list you often need to join the association, but unless the price is really exorbitant, it’s usually worth it. Remember, time is money in the freelancer’s world, so the faster you can put together your list, the faster you can market to it.

The library is another place to look for lists. In addition to my “sure mailers,” I added the world’s most profitable software companies to my list, tracked down at the local library in the Computer and Software section of the Dunn and Bradstreet Gale Industries Handbook.

I completed my goal of assembling 500 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like “The Top 50 Software Venture Capital Investments,” which listed software companies that had recently been infused with millions of dollars each, in venture capital.

SOME STRONG SOURCES FOR GENERALISTS

Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you’ll find some excellent list-building sources at the library.

Chuck Thompson, one of my early coaching students, discovered the “Mail Order Business Directory” at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.

Library sources I used in my early days of freelancing included the “Standard Directory of Advertisers” and “Standard Directory of Advertising Agencies.” Also known as “the Red Books” by industry insiders, you should be able to find them at any main library; I’ve had less luck finding them at the local level (and they’re too expensive for most freelancers to buy).

The “Standard Directory of Advertisers” contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.

The “Standard Directory of Advertising Agencies” contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and much more. These directories are truly exciting sources of information for the freelancer who recognizes the value of smart targeting.

Finally, you never know what you’ll come up with while searching the Internet. After helping dozens of coaching students build their niche market list, I have a folder full of rich places to look for high quality names.

Compiling your own personal prospect list is never fast or easy, but there is a silver lining. And that is that no other copywriter will be marketing to the same exact list that you are. So do your homework and make your list as strong as it can be. Because most of your success will flow from your list, it pays to make it as powerful as it can be.

Relate men’s dominating pursuits and you’ve got is a mania that’s universally called a sportsbook. Well: what could possibly be more creative. Visualize a large assembly of dudes applauding a local sports heroes, and almost regularly lays are advertised parallel to the din. So very keen to catch some of the exhilaration, bystanders customarily aspire to augur who is the likeliest to win in the impending fight. Put together, all of this will develop into a friendly little fight called sportsbook.

It might easily seem a craving though actually wagering sportsbooks is essentially only for fun and of teaming up with one’s buddies. Here, you’ll be able to bet a a skimpy quantity of lucre and regardless enjoy an extraordinary time. Here’s sundry basic guidelines to get going wagering sportsbooks. In order to place your bet, you will call on a sportsbook, that’s to say a place which takes sportsbook. In the United States, we have no less than four states where we can go for wagering sportsbooks in a lawful manner, but beyond legal you can go for it just about anywhere provided you can pin down a bookie and you’re a legal adult. Included in the sports competitions you can choose to bet on are pro & college football and college basketball, pro hockey and baseball, & wagers on both horse and dog racing. Patrons might choose to bet on the global result of a game, at which point the opponent will be defeated, and even whether a given coin toss in a game will come down either heads or tails.

After wreck, Hunter leads Angels to win

The bookies firm will bank on their figures to help you judge which sports heroes you may judge is the likeliest to win. First, there’s the spread, which is a specific points leverage tallied to a losing competitor that is anticipated to be beaten by a specified number points. This comprises the betting establishment’s fashion of organizing objective bets for a sports book. As an example a customer might choose to wager on a club that is anticipated to be beaten and and regardless profit from that wager provided the competitor actually loses by a specified number of points. Of course there are so many different systems of antes– parlays, straight, over/under wagers, teasers, which are similar to to parlays differing in that you will either add or subtract points from the chances to improve your wagers’ odds and so on, the straight being the most prevalent in wagering sportsbooks.

So why not have a bash at it and enjoy the fun for good measure. Only make certain that you won’t get too carried away and exhaust your total social security checks capriciously! Because else you will probably find yourself full of regrets all your life!