The Cash Trio

If you take a short glance at London’s most prestigious neighbourhoods you will find that at its middle is a great Matches store stocked with the most striking outfits from the world’s most exhilarating designers. Take one click and you will realise at the centre of the Internet matchesfashion.com, provides the crme de la crme of today’s online designer retail.

Matchesfashion.com is a store with a distinction, not only because it is an amazing mixture of range, quality and beautifully edited garments but because each retail outlet posses its own distinct character created to epitomize the companies London neighbourhood. With outlets in charming Wimbledon, leafy Richmond, chichi Notting Hill and art cool Marylebone, matchesfashion.com is at the very centre of fashion in London.

On a global level matchesfashion.com stretches the Matches unique quality to an international audience. As a one-stop destination it’s very easy to look around the designer fashion delights of London from any location on earth. Accessible on the Net are all the established labels from Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to fashion designers to watch, the new kids on the block, Peter Pilotto, Christopher Kane, Roksanda Illincic and Hannah Martin. Matches helps you to keep your finger on the fashion pulse by having just in deliveries, brilliant style guidance from mystylist, hints from our international buyers & insider fashion updates from Ruth’s daily blog.

If that was not adequate this year has the launch of the Matches Editions project which is an innovative relationship between Matches & some of fashion’s most talented fashion designers to produce the finest & most gorgeous, can not get anywhere else, limited edition outfits. Launching this spring on a spectacular new micro site www.matcheseditions.com, Matches Editions showcase superb garments from leading designers Balenciaga, Halston, Alexander McQueen and a lot more. Keep up to date with all the latest Chloe fashion styles.

“We have created Editions with our most well-known designers – hand selected for their directional yet lasting features – presenting you a styled wardrobe staple that you can constantly return to knowing that you own a superb piece of design…!” Bridget Cosgrave, Matches Fashion Director.

The successful Matches mix of forward thinking style and innovative ideas owes its accomplishment to the founders Tom & Ruth Chapman. The Chapman’s set up their 1st retail outlet in Wimbledon in nineteen eight four & since then they have built up an extensive business empire consisting of fourteen women’s & menswear outlets, a booming website matchesfashion.com and franchise shops for DvF and Maxmara. With all of this its not surprising that Matches has fashioned a devoted following amongst London’s most highbrow fashionista’s over the past ten years.