The Cash Trio

Although some of the biggest developments in advertising have happened online, many of the pioneering techniques are already finding their way onto streets and walls and even into peoples pockets around the globe with the advent of mobile advertising, something Mobile Advertisings Xavier Buyse would know a lot about. Perhaps just five years from now companies will be able to easily and cheaply embark on ad campaigns that target the right prospects — and isn’t wasted on people who aren’t interested, with engaging, informative messages that can follow people making use of new mobile technologies to their, offices, living rooms, and everywhere they go. For companies that master the new techniques, the payoff is potentially massive: as Xavier Buyse from ADS Media knows – a big jump in customer mindshare, whilst simultaneously keeping costs to a bare minimum. Once upon a time the large improvements in marketing technology once favoured traditional giants like Procter & Gamble, which could afford to mass-market its message, the new techniques are something even much smaller companies can afford as well. In the long run it is very likely that, we can lower the cost of advertising in half while maintaining customer response.

Advertising has long been comparable to some kind of black art with a murky ROI, and the reason for this is very simple: It’s very hard for a client to determine who it is who actually views their adverts, let alone if the ads have any influence on anyone or not. Even though companies spend a third of a trillion dollars a year on advertising, those adverts often end up failing to engage with the consumers who view them. This is where Xavier Buyse has realised things can now change. On average, Americans are subject to some 3000 essentially random sales pitches every day. Two-thirds of people surveyed in a huge market research study said they feel “constantly bombarded” by ads, and lots said the ads they see have little or no engagement value. No wonder so many consumers hate and ignore advertising, and so many companies feel gun-shy about investing in serious campaigns.

Apples iPhone has brought about the greatest of revolutions, something akin a gift from the gods for Xavier Buyse. It brings access to the web centre of attention, creating a pioneering excellent user experience on the mobile phone. Many people with newer Nokia phones know that operating system Safari has been on s60 Nokia phones for over two years. The mobile web user experience demo’ed The iPhone looks similar to the experience of the new Nokia mobile devices. But of course Apple has made a multitude of user interface refinements to make it easier to use and a comparatively pleasant experience. Something which will help the industry as a whole as well as entrepreneurs like Xavier Buyse.