The Cash Trio

At a time when customers use social media and networking to search, discuss and explore new ideas and opportunities, “Companies have no choice. This is where their customers are going,” reported USA Today on August 27, 2009.

Advice on how to implement various social media marketing opportunities like Facebook, Twitter, Delicious and others abound. However, like any media campaign, you need to make sure your social media program is strategic, measurable and encompasses the entire spectrums of opportunities that are right for your business.

Four key reasons social marketing will lift your business prospects are:

* You can easily dominate your market at little to no cost. Because social media marketing is SEO on steroids, it has the ability to reach across all the important places for your niche on the Internet.
* Using the right content distribution and management strategy will get you a consistent flow of quality leads.
* You have control and can literally get started within hours if you want. Even better, you don’t need to go through a sales rep or purchase process.
* You can leverage expertise and become an authority in your niche with “followers” in social media groups. You business will be the “first call” when customers want to learn about products and services in your niche.

Bill Bean, president of Green Planning & Coaching noticed right away how adopting social marketing, “changed my approach to marketing completely! I had a website for 2-1/2 years that never brought in a single lead because I had no mechanism to collect email addresses of visitors, no analytics and no promotion through social media. I just launched my new website-and I already have prospects signing up for my newsletter. Amazingly, I’m also already getting responses to blog postings on LinkedIn and other green community sites I learned to participate in.”